Shure Unveils Entry Level Earphones & MPA Bundles

These look exactly like my old pair of E2C's (except in black). Is this just a sneaky relaunch of an old product??

I’m Paul Crognale, Marketing Manager at Shure Distribution UK. I just wanted to post to help clarify the point above. The SE102 earphones are a modular earphone based on the E2c’s. The E2c earphones were one of our most popular products and, following the discontinuation of the E2c line, many of our customers contacted us to find out why we stopped producing them. As such, we wanted to bring the E2c in line with the rest of the SE earphones by updating the style and by making them modular.

Although the SE102 is not currently available in the UK, we are hoping to make it available through a retail store shortly, we’ll be sure to let you all know as soon as we have some news.

Thanks,

Paul